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Sony Officially Announces the a7rII Full Frame 42mp Mirrorless Camera

Written by: Colby Brown / Leave a Comment

Today Sony officially announce the new Full Frame 42mp a7rII mirrorless camera. It is the successor to the wildly popular Sony a7r, that had a 36mp sensor. While the a7r was incredibly well received by photo community (especially landscape and travel photographers), it wasn’t a perfect camera. It didn’t have the best AF system in the world (mirrorless or DSLR), was prone to some shutter shake with longer telephoto lenses and had some auto bracketing limitations that were eventually fixed with later additions to the Sony a7 line of mirrorless cameras, such as the a7s and a7II. This time around …

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Sony Announces New Professional Services Program to Rival CPS and NPS

Written by: Colby Brown / 6 Comments

As a professional photographer that spends much of his time on the road working in extreme environments, I have found the use of a Professional Services Program to be integral to my various photography businesses over the years. As a Canon shooter previously, there were many times when I had to take advantage of CPS (Canon Professional Services) to help me fix a broken lens, expedite my shipping and turn around a repair in short order (within a few business days) because I was leaving for another project or marketing campaign. When I became a Sony Ambassador and solely began …

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First Look: Sony FE 16-35 f/4 ZA OSS Lens

Written by: Colby Brown / 26 Comments

*UPDATE – The full in-depth review of the Sony FE 16-35 f/4 is now live. LINK Over the last two years¬†Sony Imaging has continued to push the boundaries of the photo industry. Between the dynamic range found in the a7r (In Depth Review) to the incredible low light performance of the a7s, there is a lot of reasons to love what Sony has been up to. However regardless how impressive Sony’s new cameras are, the native lens line for the FE camera mount has had relatively slow growth. While nearly ever one of the FE lenses available today are very …