Category: First Look

First Look
Colby Brown

Sony Officially Announces the a7rII Full Frame 42mp Mirrorless Camera

Today Sony officially announce the new Full Frame 42mp a7rII mirrorless camera. It is the successor to the wildly popular Sony a7r, that had a 36mp sensor. While the a7r was incredibly well received by photo community (especially landscape and travel photographers), it wasn’t a perfect camera. It didn’t have the best AF system in

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First Look
Colby Brown

Sony Announces New Professional Services Program to Rival CPS and NPS

As a professional photographer that spends much of his time on the road working in extreme environments, I have found the use of a Professional Services Program to be integral to my various photography businesses over the years. As a Canon shooter previously, there were many times when I had to take advantage of CPS

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First Look
Colby Brown

First Look: Sony FE 16-35 f/4 ZA OSS Lens

*UPDATE – The full in-depth review of the Sony FE 16-35 f/4 is now live. LINK Over the last two years Sony Imaging has continued to push the boundaries of the photo industry. Between the dynamic range found in the a7r (In Depth Review) to the incredible low light performance of the a7s, there is a

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