LOVE IT OR HATE IT…THE FUTURE OF SEARCH IS HERE

This past week Google announced its somewhat controversial “Search Plus Your World” feature to Google Search. When you are signed into your Google account (Google+, Gmail, YouTube…) you will now begin to see aspects of Google+ show up in your search results. This is an optional feature that can be turned off, but you can imagine the magnitude of this feature moving forward.

Last night I did a Google Image search for “Wrangell-St. Elias” to look for images of this beautiful region of Alaska. Who showed up first? Some of my friends and professional colleagues that I am connect to in a handful of online networks, including Google+: +Jon Cornforth +Carl Donohue +Scott Slone and +Ron Niebrugge made up the top 13 images. Why is this important?

1.) Because their images showed up first because I am connected with them.

2.) Because I would much rather see their images then random ones when reaching a location to document myself.

Search Plus Your World

When you add someone to your circles, content those people publish will show up in your search results if relevant to your initial search. When you +1 content on Google+ or the Internet, you are basically recommending that content and that will influencing the search results of those that have connected with you. See how it works?

Web site designers are already beginning to cry fowl at the new feature, saying it is breaking up the fabric of search…and more realistically their jobs when it comes to SEO and web design. The reality is that this IS the future and there is no stopping it. Twitter is already connected with Bing and prioritizes search and I can almost guarantee you that Facebook will jump into the game at some point. Currently Google accounts for 67% of search on the internet, which is a huge number and regardless what tech bloggers want to say, I only seeing that increasing. The general public is interested in getting content shown to them and if that content that shows up first happens to be connected to people they have connected with online, they will eat it up. Is this perfect, no. Does it need more advanced filters, such as those that were alluded to in the TED talk, “Filter Bubble”, ABSOLUTELY . But this is the future. This is the direction that we are headed online. Personalized content.

This was one of the reasons I made a huge bet and choose to make a huge investment with my time as soon as I heard Google was launching a social network. If you are active on Google+, there will be benefits to your content being found outside the network. Those that want to fight or ignore these facts will only be left behind. Twitter and Facebook will NOT allow Google to index their public posts, because they know that any social network’s biggest value is its content. With Search Plus Your World, they knew this and made a solid bet. The FCC is looking into this feature because some have said it creates a Monopoly. My bet is that nothing comes from that because Twitter and FB will never give up their users data. Google+ is where it is at, atleast for me…

Welcome to the new personalized Internet!


About the Author

Upcoming Photo Workshop Adventures...

Seljalandsfoss Waterfall Iceland Summer Photo Workshop

Iceland Summer Photography Workshop

July 3rd – 10th, 2022
 
Visiting Iceland in the Summer is one of the best times to explore this amazing country. Not only are lupines in bloom and waterfalls at peak flow, but the midnight sun provides endless hours of soft beautiful light as sunset and sunrise converge, often providing up to 6 hrs of golden light each evening!

A cheetah image captured in the wild in Namibia by Colby Brown during a Photography Workshop

Namibia Photography Workshop

October 2022 (Coming Soon!)
 
Namibia is home to some of the most incredible desert landscapes and wildlife on the planet. From the great sand dunes of Sossusvlei to the remote Himba tribes of Northern Namibia to the amazing mixture of wildlife found in the country, Namibia is a photographers paradise. Here you will find large populations of cheetahs, lions, rhino, elephants, buffalo and much more!

Iceland Winter Photography Workshop

Iceland Winter Photo Workshop – Ice Caves & Auroras

Feb. 20th – 27th, 2022
 
Winter in Iceland is one of those unique experiences that everyone should have at least once in their life. With this workshop, we will focus our time on the South of Iceland, focusing our time on Ice Caves, Northern Lights, and glaciers, but we will also photograph a number of waterfalls such as Gullfoss, Bruarfoss, Seljalandsfoss, Skogarfoss and more.

Seiser Alm Sunrise - Dolomites Photography Workshop with Colby Brown

Dolomites Photography Workshop

October 16th – 23rd, 2022
 
Come join us on an adventure of a lifetime to the amazing Italian Dolomites. We will photograph and explore incredible mountain peaks, beautiful reflected lakes and gorgeous fall colors as we move throughout one of the most impressive mountain ranges in the world.

Leave a comment

Don't Miss out!

Join 34k other photographers who have signed up for my monthly Newsletter full of gear reviews, workshops announcements, giveaways & MORE!